Find customers via LinkedIn. Being on LinkedIn is a very powerful tool, and as an entrepreneur, you shouldn’t be without it. LinkedIn is an ideal place to build connections and show others what you can offer them. What they want to know is what you can do for them. Especially for freelancers and small businesses, you are the face of the organization. You can use LinkedIn to get more people to know you, share your knowledge and show them what you can offer them. Here are some tips that can help you as a small business owner to increase your brand awareness, to get more website visitors and to find more potential customers via LinkedIn.
Tip 1: Getting new customers on LinkedIn is as easy as changing your headline.
Getting customers via Linkedin begins with writing a good headline. Potential clients can find you on linkedin by reading your headline. What will they find? Most (starting) entrepreneurs just say ‘Owner’ after their company name in their headline. However, potential clients are never looking for a business owner, but a specialist. So make sure that you include as much detail as possible. If someone has asked you to solve a problem for him or her, mention this in your profile. Potential customers want to know what problem you can solve for them. What pain they are having is something that you can help them with. And how you can help them. If you can help them, then do that in your profile.
Tip 2: Include the details of whom you can contact.
You can offer people who have just found your profile a phone number to call them. So that someone who wants to contact you immediately can call you, not someone who is trying to find your contact information. If you can’t contact someone who has asked to contact you, that means that you have lost a lead. That is very disappointing. Fill in your personal details. If someone is interested in buying your product or service, he or she should contact you. Are you a little hesitant to put your name on LinkedIn? Here are some things that you can do to convince people to choose your services or to choose you. Tip 2: Make a pitch. This is basically a summary of your services or products. You control what information you share publicly, so you don’t have to worry. You can find more information about how to use LinkedIn here.
Tip 3: Make a short, easy-to-read pitch that explains what you do and what you offer your potential clients.
This is where potential customers want to know more about you. They want to know more about what you offer them. Write what you can tell potential customers in the first person. (i.e. what is your most valuable value). Be clear about what you do, why you do what you do and what you can offer potential customers. It is like a very short summary that gives customers a taste of what you can do. It is like an elevator pitch to give people a good impression of what you do and offer. You should give people an idea of who owns the company in your summary. That way, the potential customers know who is behind the company. It is useful to include terms that people will search for when they look at your profile: in the title of your page, in the summary of your post, and in the paragraphs that tell them more about your work experience.
You can easily find customers on LinkedIn by using the tips that I have provided in this article.
Tip 4: Get recommended clients using recommendations.
You can get good recommendations from other people on LinkedIn. It shows that others value your expertise and that others respect your service. If a customer is very satisfied with your service, it is not weird to ask him to recommend your service. If your customer is truly happy, he or she will tell others about your services. Use LinkedIn to communicate with your connections.
Tip 5: People want to see that you care
It is very important that you congratulate your contacts when they have a successful project or when a new position is available. Pay attention to your connections when they write an interesting article or blog post or say ‘I appreciate that when they say something very interesting that you think is worth mentioning. If you do this frequently, LinkedIn will reward you with more visibility for your posts and contributions.
Tip 6: Recruiting customers through LinkedIn groups is a great way to get more customers.
So do not just join groups that relate to what you do and your work, but look for groups where there is a real sense of community. There are many groups where people help each other, and you will hopefully be able to help them with their queries. Pick 5 different groups that you monitor every week and join the discussions if you have anything interesting to say. Remember to place the essential groups first on your LinkedIn profile so that they are visible to others first. That way, they will be the first to know about your business.
If you implement these 6 simple tips, you can do more on LinkedIn than you thought. If you are still struggling with what to share on social media, this article can help you.